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previous:Adding interesting & new content to the game on a regular basis that players can buy is another way to boost in-app purchases. The addition of new features to the game that encourage player purchases can include new characters, levels, items, & customization options. Offering players exclusive and time-limited items can incite a sense of urgency and FOMO (fear of missing out), encouraging them to buy the items before they sell out. Also, providing players with clear & transparent information about in-app purchases—such as what they will receive & the advantages of making the purchase—can help allay any doubts or hesitations they may have.NEXT：Ads can be more likely to be interacted with by players if they are placed strategically during gameplay transitions or breaks, like between levels or loading screens. In order to find the ad formats that maximize revenue without degrading the overall player experience, developers can also test out various ad formats, including interstitial ads, banner ads, and video ads. Events & challenges within the game are effective ways to boost player retention & engagement while also encouraging in-app purchases and ad revenue. Developers can keep the game interesting and engaging for players, enticing them to keep playing and spending money in the game, by consistently adding new challenges and events. 