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  • A good monetization strategy should ultimately balance making money with providing a satisfying user experience in order to encourage recurring participation and loyalty. Game developers can sell in-app purchases (IAPs), which enable them to charge users for virtual goods, power-ups, customization options, and other premium content. IAPs are a common method of app monetization. Strategic integration of IAPs allows developers to improve user experience overall and generate new revenue streams. In order to benefit users and encourage purchases without sacrificing the integrity of the game, developers must carefully consider what they are offering for in-app purchases.
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