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previous:App developers can make money and offer users distinctive & interesting experiences by incorporating sponsored content or branded experiences into their apps. To make sure that sponsored content suits the tastes and interests of their user base, app developers must, nevertheless, carefully evaluate its relevance & value. Also, while incorporating branded experiences or sponsored content into an app, developers must pay close attention to the user experience.NEXT:In-app purchases, which allow users to purchase virtual goods or premium features within the app itself, have become a popular method of monetizing mobile applications. Often used in gaming applications, this model allows users to buy in-game currency, power-ups, or exclusive items to improve their gaming experience. Productivity apps also make use of in-app purchases, which give users the option to buy premium content or unlock extra features. Frequently linked to the freemium model, the in-app purchase model allows users to enhance their app experience through in-app purchases, even though the app is available for free download. Offering a free version of their app to a wider audience while still making money from users who choose to make in-app purchases is how developers are able to achieve this strategy.