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PREVIOUS:The amount of activity users are putting into using the app is shown by engagement metrics like session length, frequency of use, and feature adoption. App developers can learn more about how well they are making money from users by utilizing monetization metrics like lifetime value (LTV) & average revenue per user (ARPU). Metrics related to virality, like referral rates & social sharing, show how effectively users are promoting the app on social media or through word-of-mouth. App developers are able to pinpoint areas that require improvement and focus their optimization efforts by routinely evaluating these performance metrics.NEXT:App developers must evaluate and refine app performance metrics in order to assess their apps' current state and pinpoint areas in need of development. Key performance metrics such as user acquisition, retention, engagement, monetization, and virality provide valuable insights into how users are interacting with the app & where opportunities for optimization exist. Through consistent monitoring of these metrics and data-driven decision-making, app developers can optimize their apps' performance and increase their growth and revenue potential. App developers can assess the efficacy of their marketing campaigns to acquire new users by utilizing user acquisition metrics like conversion rates and charge per install (CPI). Churn rate and cohort analysis are examples of retention metrics that provide information about how well an app is keeping users over time.

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